Q: How do I determine if I need a book publicist?
Q: Why choose Spotlight Publicity?
Q: How does the Spotlight Publicity Team select the authors and titles that they work with?
Q: What media will my press materials be sent to during my publicity campaign?
Q: What's the difference between advertising and publicity?
Q: What kind of guarantee can you make that I will earn back my publicity investment?
Q: How do I determine if I need a book publicist?
A: Over 240,000 books are published each year and media contacts are continually bombarded with author requests. Book buyers, producers, and editors must rely on the expertise of a book publicist to send them the books and materials that they're looking for, and a topic of interest to their target audience. Our team of book publicists have resources at their fingertips that would be far too time consuming for an individual author to obtain. Our working knowledge of media contacts needs and wants allows us to keep up with this ever-changing industry. Contrary to popular opinion media contacts are continuously changing, which makes steady relationships sometimes difficult. Our successful book promotions accrue from understanding and keeping up with each publication, program, or website that we contact.
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Q: Why choose Spotlight Publicity?
A: The difference between a Spotlight Publicity campaign and all the rest is that we contact the traditional media, print and broadcast, along with the non-traditional, e-newsletters, e-zines, professional lists, specialty stores, book clubs, and general interest groups. If your book fits their audience, then we'll be contacting them! We also keep you updated on our progress with weekly reports, keeping you informed and as involved in your campaign as you want to be. It's your campaign; we believe you should know what's happening!
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Q: How does the Spotlight Publicity Team select the authors and titles that they work with?
A: Every author and title that we work with is based on a team decision. The factors that our book publicists consider are the marketability, niche, cover image, editorial level of the book, media trends, and the time of year. It's important that each author is committed to their book's promotional success and will have the time to be involved with their publicity campaign. Overall our goal is to work with new, niche, published, and undiscovered authors who would like to stand out from the 240,000 books that are published each year!
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Q: What media will my press materials be sent to during my publicity campaign?
A: Our tools and resources provide our book publicists with an endless array of media contacts. We have access to every media that's on the radar within the U.S., including some in Canada and Mexico, some of the many categories are:
- Radio Stations/Networks
- Television Stations/Networks
- Cable TV Stations/Networks
- Daily/Community Newspapers
- Magazines
- Internet
- Freelance Journalists
- News Services/Syndicates
Plus, our book publicists have access to newspaper and magazine editorial calendars, so they can find out if your book fits well with an upcoming column or issue. It's no wonder that our book promotions are so successful with all of this information and added research at our fingertips!
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Q: What's the difference between advertising and publicity?
A: Advertising is when you buy space in a newspaper, magazine, or website, which is available for anyone who has the money to spend. This is a separate entity from book publicity all together. The Spotlight Publicity team feels that it is unethical to pay for interviews and reviews with the media and we strongly advise against it. Book publicity is achieved by contacting producers and editors that reach your book's target audience. Our book publicists can help you find your target audience and grab the media's attention by taking a deeper look at your author platform and book. Contact us for more details!
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Q: What kind of guarantee can you make that I will earn back my publicity investment?
A: There are far too many variables involved when it comes to book publicity that prevents us from making this kind of guarantee. It is the ultimate acceptance from your purchasing target audience that determines your return on investment and book's profits. However, our team of book publicists believes that there are far too many authors that go unnoticed and our enthusiasm will guarantee you that we are the best team for your book promotion!
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